In Black & White

In Black & White

Common Sense Strategies for Growing Your Legal Practice

Tag Archives: trust

Legal Business Development: Lessons From A Consumer Brand Expert

Posted in Business Development
What can legal business developers learn from a consumer brand expert? Forbes Magazine contributor Patrick Spenner points out in his article that engagement is important however the new frontier in 2013 for consumer brands is… SIMPLICITY. As you know the legal profession is behind when it comes to adapting to trends… some lawyers are still not… Continue Reading

Legal Marketing: Be A Rebel.

Posted in Building Relationships
Continuing on the subject of trust… let’s be honest: You can’t trust what you don’t see. And in the age of Facebook, Twitter and LinkedIn, face-to-face contact sets you apart and builds… yep, trust. Are you more likely to refer business to a LinkedIn contact or the person you had breakfast with last week? That’s… Continue Reading