Be direct. You never want to hear… "You talkin’ to me?"

Identify your target market. I mean PICK one! No… You can’t talk to EVERYBODY. You try and do that and NO ONE will listen. The message becomes so generic or watered down that nobody thinks you’re talking to them.

So where do you begin?

How many of you have tons of friends, family, school classmates, colleagues and acquaintances? Come on… everybody does. But for some reason we think of these people in personal terms and never think about leveraging the relationship to develop business. I’m not talking about "selling" to them; I’m talking about telling stories that give