Results! Let’s face it… why take on a business development initiative if it doesn’t produce results? What’s the point? Results include everything that gets you close to: increased visibility, increased credibility and increased business development. These are the bricks that create a solid foundation for your practice to grow.

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Expectations and results . How do you define them when you are embarking on a marketing and business development initiative? It’s not easy because the tendency is to define results as cases in the door. That is like judging success only by a million dollar check. And we both know that is unrealistic. 

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Once you’ve answered Tuesday’s questions (and hopefully a few more of your own asking), you’ll be better able to rework and rethink your marketing plan to see even more results in the coming year. For instance… if you went the entire year without writing a single article but managed to reconnect with 5 old clients,