How did you find your last real estate agent? I bet it was via a referral. Take a lesson.

Some of the greatest marketers I know are realtors. And when it comes to referrals? They’re masters. In fact, most established real estate agents work solely off referrals from past clients. Sure, the businesses may be

You don’t have to build a referral base through a Bar Association only. Look around your everyday life and make networking fit in.

This week we asked: Where have your best referrals come from?

1) Professional Organizations (Bar Associations, ect…) – 19%

2) Personal Causes – 26%

3) Community Organizations/ Schools – 13%

4) Neither

I often find myself counseling clients who have trouble committing to organizations. In fact, if I had a dollar for every client who joined the local Bar Association and then called it a day I would be…well, I’d be a wealthy consultant. One of my main goals in working with a new client is to

Your friends and family can be an incredible source of referrals… as long as they know just what it is that you do.

This week we asked: What percentage of your friends and family truly know what you do?

1. Less than 25% – 35%

2. 25-50% – 40%

3. 51-75% – 17%

4. 76-100%

Many realtors (who happen to be masters of marketing!) I know have a name for the people around them…their “sphere of influence.” These are the people—the family, friends, former clients and close acquaintances—whom they count on to help them bring in business. And you can bet EVERY SINGLE ONE OF THEM knows exactly what