Should you risk a major investment in marketing and business development if you can’t measure the results?

This week we asked: How much are you willing to invest in something you may not be able to measure?

1) Nothing. – 35%

2) A small amount…and let’s see what happens. – 50%

3) I’m all in

Since we’ve already started our discussion of blogging and social media I thought I would continue on the path this week. And wouldn’t you know it? Both Kevin O’Keefe and Seth Godin (two of my favorite bloggers) were, unknowingly, right there with me. What they were addressing was the inevitable question of ROI. It’s not