Find a niche… easier said than done, right?

Usually when I mention finding a niche, most lawyers’ push back. They generally explain how they don’t want to miss this kind of case or that kind of case. Their practice areas list looks like that of a firm of 10 lawyers. How can you possibly market such a list? How can potential clients and referring attorneys remember what you do? Will they think of you when any of those practice areas are mentioned? Probably not!  If your list is a practice group with a long list of sub practice areas… that works. However if your list is: criminal defense, real estate closings and business transactions… that’s another story.


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Change is a scary word to most people… particularly lawyers. I am sure that we resist change for many reasons… fear of the unknown… fear of discomfort… fear of failure… and the list goes on.

My first career was in the fashion business… and change is the life-blood of the fashion business! Every new season

Change… yes, CHANGE. Don’t they say the definition of insanity is doing the same thing over and over again and expecting different results?

The past few years have been difficult in the legal profession… what am I saying… in just about every profession! So how many of you looked at your business and made a