Sometimes, it takes a “kick in the pants” to get going – and that’s exactly why I created my “Little Black Book” series for lawyers and law firms. You can learn more about this series below. (I’m also currently offering a FREE download of my e-book, “Be a Celebrity in Your Own World”.)
Here is more information about each of these books as listed on Amazon.com:
21 Days. That’s how long it takes to create a new habit. In her new book, Paula Black puts those numbers to work, helping attorneys jump start their marketing habit. Combining her own marketing knowledge with thoughtful wisdom from veteran attorneys, Paula has created a guidebook designed not only to advise and inspire, but to make an everlasting impression on daily business life. Day-by-day steps include a thought, action and tip that will help attorneys not only write a strategic plan, but also show them how to target new business, revise their own materials, and pay attention to the minor details that foster major growth. Once completed, both new and seasoned attorneys will be inspired to continue their journey and Do Something Every Single Day.
A companion to Paula Black’s bestselling “The Little Black Book… A Lawyer’s Guide To Creating A Marketing Habit in 21 Days”, the “Create A Marketing Habit Log” presents dedicated marketers with the tools to make consistent, daily marketing a lifelong habit. Free of lengthy sessions or hours of work, the log maps out systemized steps toward reaching realistic goals. Readers are handed everything from a weekly action log to solidify plans, to a contact log to break down their most valuable business development relationships, allowing them to take destiny into their own hands and continue on their journey to Do Something Every Single Day.
The Little Black Book on Law Firm Marketing and Business Development: Everything a Managing Partner Needs to Know
The second in the “Little Black Book” series (and written with John Remsen, Jr.), “The Little Black Book on Law Firm Marketing and Business Development” is a valuable guide to the proven strategic steps and solutions that deliver the greatest benefits to small-and mid-size law firms that seek to expand and grow. Readers learn that law firms that recognize the value of strategic planning are the ones that are emerging as the new leaders in the global marketplace for legal services. Black and Remsen begin by explaining the nuts and bolts of strategic planning and the vital importance of creating a marketing and business development culture within a firm. From there, the authors explore how firms can get closer to their existing clients, maximize their prospecting efforts, and make the most of their marketing budgets.
The Little Black Book on Law Firm Branding and Positioning… For Small to Mid-Size Law Firms
Named the 2006 Business Breakthrough Book of the Year, as well as one of the Ten Outstanding Books of the Year, by the Independent Publisher Book Awards, “The Little Black Book” is 113 pages of sound advice enabling professional firms to put a branding strategy in place. The book provides an insider’s look at branding: what it is, and what it can do for a firm. Readers learn that branding is about much more than creating a striking logo or a great ad campaign. Rather, it represents the essence of a firm’s personality as well as a fusion of client perceptions about a firm – and a firm’s implicit promise to clients. Creating a powerful brand begins with defining a firm’s personality and giving expression to that personality through a memorable name and tagline and a strong visual identity. From there, the book explores the range of marketing materials that a firm can create to reflect the brand identity–everything from brochures and websites to advertising and newsletters.
Be a Celebrity In Your Own World
These days it’s easier than ever to use the power of the web to take your business development to the next level. Between blogging, writing articles, leveraging social media and more, the path to becoming a “Microcelebrity” is wide and clear for those who have the enthusiasm and dedication it takes to make an impact. In this e-book, Paula Black shares with you how to increase your credibility and visibility to become the go-to expert in your field. In other words… a celebrity in your own world!