Find a niche… easier said than done, right?

Usually when I mention finding a niche, most lawyers’ push back. They generally explain how they don’t want to miss this kind of case or that kind of case. Their practice areas list looks like that of a firm of 10 lawyers. How can you possibly market such a list? How can potential clients and referring attorneys remember what you do? Will they think of you when any of those practice areas are mentioned? Probably not!  If your list is a practice group with a long list of sub practice areas… that works. However if your list is: criminal defense, real estate closings and business transactions… that’s another story.


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Is your body trying to tell you something? Maybe we should stop and listen! If you are like me and like most over-achievers, you don’t sleep much. You push yourself to finish the brief, to write the article or to read the report… not to mention the hundreds of things around the house and for the family. I’m tired just thinking about it! I’m one of those people that thought that I didn’t need 8 hours of sleep… I’m perfectly fine on 5 or 4 and the occasional all-nighter. Well… not so much. The more I read the more I understand that I could be functioning on a much better level if I would be a little more open minded about sleep. Have you ever said, “I’ll sleep when I’m dead?” We’ll it looks like that may be sooner than later if we continue on this path. Let’s change our ways… together!

Here’s what Corrie Pikul writes for OWN online in her article… Signs Your Body Is Too Tired to Go On (Even if You’re Not)


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