Let’s be honest most lawyers want the business development process to be more like a sprint to the winners circle. But the reality is that the winners circle is reserved for the slow and steady. THAT is not what you wanted to hear I’m sure!
The fact of the matter is that CONSISTENCY is a silver bullet. Yes, a slow silver bullet! You see, many are looking for the right tool… SEO, Google Ads, social media, blogs, You Tube channel, article, networking, etc, etc, etc! But these are simply tools, just like your phone is a tool. But your phone, itself, isn’t going to get you clients. It is what you do to leverage all these tools. How regularly do you focus on the strategy you have put into place? (Oh, you don’t have a strategy? We’ll get to that later.)
Here are three things to keep in mind to achieve consistency…
First… Focus – make your activity a habit. Do something every single day!
Second… Be Present – if you are truly present, whether it’s a meeting with a client or a conversation with a stranger, you will see possibilities. Possibilities that you can only see when you are truly listening and present to the person across the table or on the phone.
Third… Learn to say NO – Not to others but to yourself. Today we are bombarded by people telling is the newest and greatest ideas to win new clients and you would like to try them all… but you don’t have the time or the money to invest in them all. Pick one to three, then say no to the rest. Put them on a list to think about for next year’s strategic plan.
So you say you don’t have a strategic plan… create one! It’s July 8th, what do you want to accomplish by the end of the year? What things would need to happen for you to feel great about how your personal life is in harmony with your work when 2015 rolls around? It need not be more than a few sentences to help you focus your efforts and be consistent. We are halfway through the year… don’t let 2014 get by you!
If you’d like to discuss this subject further, I’m here! Shoot me an email today.