Here’s a thought that may sound crazy… maybe it’s time to stop the clock, and listen for free! This is a great way to show your clients that you care about THEM, not just your fee. Listen to your clients’ business issues and their challenges. The more you understand about a clients business the better you can help him or her with legal issues. And by stopping the clock and just listening every once in a while you inspire loyalty and lay the groundwork for an even stronger relationship.
Black Pearl – Here’s a little food for thought: Chris Anderson’s book… Free: The Future of a Radical Price, presents a compelling case that free doesn’t have to be a four letter word and in fact can be a profitable form of marketing. So just maybe… some of those billable hours should be converted into a marketing and business development investment.
Shoot me an email if you’d like to discuss this further!