Courage. Sometimes we have to step out of our comfort zone. I tell lawyers all the time… Narrow your focus… find a niche. It allows you to speak directly to your audience in their language and it positions you as the go to expert in that area. Now, that doesn’t mean it is your only practice area. It will not be the only work that comes your way… it will just be the attraction.
Have the courage to step out… because this works. I’ve seen it over and over again. I have had the privilege to work with Michelle Estlund who has the courage to step out… last week she launched her blog… Red Notice Law Journal.
Kevin O’Keefe’s Real Lawyers Have Blogs recognized Michelle’s new blog…
It’s always neat adding a publication discussing a new subject. With Michelle Estlund’s Red Notice Law Journal we have that. For those of you who don’t know, Red Notices are issued by INTERPOL "To seek the provisional arrest of a wanted person with a view to extradition based on an arrest warrant or court decision." On this blog, she discusses INTERPOL’s infrastructure, tools and practices; politically-based Red Notices; challenging Red Notices; and international extradition.
Does it take courage? Sure it does. Michelle is passionate about this unique area of the law and I am sure that she will have fun writing her blog. It is just a matter of time until clients will find her.
Black Pearl: Michelle launched her blog on March 31st and on April 4th I googled "Red Notices Interpol" and her blog was already on the first page, as the 6th listing. That is what I call RESULTS!