What can legal business developers learn from a consumer brand expert? Forbes Magazine contributor Patrick Spenner points out in his article that engagement is important however the new frontier in 2013 for consumer brands is… SIMPLICITY. As you know the legal profession is behind when it comes to adapting to trends… some lawyers are still not … Continue Reading
Seth Godin asks… Where does trust come from? Lawyers… listen up! Hint: it never comes from the good times and from the easy projects. We trust people because they showed up when it wasn’t convenient, because they told the truth when it was easier to lie and because they kept a promise when they could have … Continue Reading
This week I worked with a client that confessed that he was stressed to the MAX. We tried to get to the bottom of what the stress was all about. Granted he has a lot to do… isn’t that part of being a lawyer? I suspect that will never change. He is doing all the … Continue Reading
When it comes to business development what comes first credibility or visibility? It’s a bit like…what comes first… the chicken or the egg? I was coaching a client who has been consistent with her blogging and has been seeing potential clients for consultations. In the past six weeks she’s seen six prospects that can be directly … Continue Reading
Continuing on the subject of trust… let’s be honest: You can’t trust what you don’t see. And in the age of Facebook, Twitter and LinkedIn, face-to-face contact sets you apart and builds… yep, trust. Are you more likely to refer business to a LinkedIn contact or the person you had breakfast with last week? That’s … Continue Reading
