Building on last week’s focus on The Gap and their new (and now scrapped) logo, I started thinking about how many marketing and business development lessons we can learn from companies that exist outside of our own industry. Because my focus is squarely on marketing on a daily basis, I have the advantage of pulling

Old sayings ring true for a reason. They make sense. If you’re logo is strong, highly visible and easily recognizable, it’s never a good idea to change it up. (But, if it is not all those things… get to work.)

This week we asked: Have you ever considered changing your firm logo?

1) Yes –