In Black And White : Legal Marketing Strategies & Insights : Paula Black & Associates : Law Firm Marketing, Branding and Positioning

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As with our business card discussion at the beginning of this series, when it comes to joining organizations more is sometimes simply...more? It may look great on a resume to list 25 organizations to which you’re a member, but for business development purposes it isn’t doing much. Now look over the list of professional and charitable organizations you belong to and ask yourself an important question...

Question of the week: Where do you provide leadership?

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Networking and relationships are an integral part of any marketing and business development initiative. Let’s face it... without those relationships most of our marketing efforts would be at a stand still. But, as I often tell my clients, the key to SMART networking and relationship building is to focus on a core group of people, or what I like to call “choice relationships.” Before we get into the definition of a “choice relationship” let’s see where your networking mindset lies...

Question of the week: What's the most effective way to network?