In Black & White

In Black & White

Common Sense Strategies for Growing Your Legal Practice

Tag Archives: Referrals

Lawyer Marketing: A Referral Road Map

Posted in Branding and Positioning
How did you find your last real estate agent? I bet it was via a referral. Take a lesson. Some of the greatest marketers I know are realtors. And when it comes to referrals? They’re masters. In fact, most established real estate agents work solely off referrals from past clients. Sure, the businesses may be… Continue Reading

Lawyer Marketing: Start Within Your Sphere.

Posted in Building Relationships
Many realtors (who happen to be masters of marketing!) I know have a name for the people around them…their “sphere of influence.” These are the people—the family, friends, former clients and close acquaintances—whom they count on to help them bring in business. And you can bet EVERY SINGLE ONE OF THEM knows exactly what that… Continue Reading