Miami Legal Business Development | Branding | Law Firm Coaching | Paula Black

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Finding a mentor is a great step in your marketing and business development journey, but some attorneys need more than just a daily email. For those looking to place a major focus on developing that area of their career, a marketing coach or consultant can be a great investment. A coach/consultant can step in and not only help you write a marketing and business development plan, but help you determine your strengths and weaknesses and keep you on track. But first, what’s your take?

Question of the week: What do you know about the advantages of a professional marketing consultant?

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For some of you, the help you need may be right in your backyard. Many firms (even small to mid-size firms) are hiring in-house marketing help these days in the form of a marketing or communications director. By bringing in a professional whose sole purpose is to market the firm—and the lawyers—firm leaders give a clear signal that business development is big business. But some lawyers are hesitant to use this resource, most of the time because they don’t know how. But before we get to that…

Question of the week: Is your firm dedicated to marketing?