Your Brand: The Name Game
The cornerstone of your brand is your firm name. If you don't have name recognition... what do you have? Is yours memorable or is it a mouthful? Is your receptionist the only one that gets it all out, and it's so fast that no one really understands what she said?
Over the next day try this test: tell five people your firm's name. A day later ask them to recall it in its entirety. If they can't remember... you know you have work to do.
This week's question is: How many partner names are you using in your firm name?
