As lawyers your stock in trade is the written word… in the eyes of the law. That is your training. However when it comes to marketing and business development it doesn’t always come so easily. We have to view the information from the point of view of the audience. When I do it I close

You may be able to explain your points of differentiation, but that won’t help you in a short exchange! Have your “commercial” ready and opportunity will find you.

This week we asked: Do you have an elevator speech?

1. Yes – 45%

2. No – 55%

My Thoughts:  Only 45% of you said yes. So

As you start (or continue) your journey into legal marketing, one of the most important tools you can have in your pocket is the "elevator speech." Named because it should take between 30-60 seconds (or the length of a short elevator ride), it’s built on the idea of being prepared should, by chance, your dream

*Special Friday Post

Some people (though I would venture to guess there are very few) are born to network. They can talk, and more importantly connect, with just about anyone who steps into their path. For the rest of us it takes a little work. A few weeks ago my staff and I began discussing