Miami Legal Business Development | Branding | Law Firm Coaching | Paula Black

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Let’s be honest. On a day-to-day basis how much time do you really spend thinking about the experience your client is having? Probably not a lot. Sure, you’re thinking about how YOUR office is interacting with them, but rarely do we stop and ask THEM how we can be better. And we should. What got me thinking about this? Today I was doing a quick search on Twitter (follow me @legalbranding) and it led me to a review of an interesting book. In it, the author takes on client service and relationships, explaining exactly why and how we need to put a focus on client service. So what’s the answer? In short... if we want to generate new business we need to flip the funnel...

Question of the Week: How would clients rate YOUR client service?

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I often approach legal marketing from the perspective of what you can do lure clients in and keep them. I love to hear and read about new theories on networking, Internet usage, credibility.... and it’s rare that I read something that truly shifts my vision and makes me look at legal marketing in a whole new way. This morning I stumbled across a blog post that I found incredibly intriguing (stay tuned for the link on Thursday) not only because of its advice (all very good) but because of its perspective. That perspective? The author was challenging readers to ask themselves if, on a day-to-day basis, they were making it as easy as possible for clients to do business with them? So I will ask you the same:

Question of the week: Are you focused on making your clients' legal experience as smooth & easy as possible?