Everyone has had an experience with someone who has given service that delights you. Someone who went beyond the call-of-duty. AND it is an experience that you remember, and often talk about over and over again. So I ask you… are you delighting your clients or are you simply going through the motions? Merrilyn Astin … Continue Reading
I have coached many lawyers to write articles, blogs and books. The initial response is usually; I don’t have time, that’s too much work, what would I write about, who would be interested in what I have to say… and so on and so on! But what is really behind all those excuses? In many … Continue Reading
Do the emails you send to your clients build credibility? Credibility… like your ability to be laser sharp and get to the essence of an issue? Or are they written like mini briefs? Everyone gets more emails per day than they can possibly read. When communicating with clients it is important that they read your emails … Continue Reading
How can you differentiate yourself from the more than six million lawyers on the planet? Demonstrate your expertise. Since it’s not likely that large numbers of potential clients will see you in court or at the negotiation table… the second best way to demonstrate your expertise is with articles and blogs. The more you can … Continue Reading
It’s no secret that I believe authoring a business book is one of the best credibility building efforts you can do to develop business. In fact, I don’t even see it as a “book”… I see it as a BIG, audacious business card! The power of a book to establish credibility and development more business … Continue Reading
Lawyers are achievers… that is for certain. But are they respected? David DiSalvo, a contributor to Forbes Magazine writes… The Five Hallmarks of Highly Respected Achievers. When I read it I thought… If this isn’t for lawyers… I don’t know what is! Disalvo describes his writing as… science, technology, and the cultural ripples of both. He … Continue Reading
"Just make it great."... Carmine Gallo writes in his article for Forbes Magazine that these were the words of Steve Jobs to John Lasseter, who at the time was the only animator at Pixar Studios. Just make it great… so he did and the rest is history. Steve Jobs purchased Pixar for $10 million and later … Continue Reading
What could you imagine to be the biggest and most powerful business card you can carry? I bet you thought of those giant checks that non-profits produce as a photo op with their donors… come on tell the truth! You know those checks that take 4 people to hold? Now you have the picture? Well… … Continue Reading
Some people wait to be invited, appointed, begged or cajoled into signing up for a project. They sit in the back of the room hoping they won’t be called on… does it sound familiar? What most people don’t realize is there is far more to gain when you take responsibility for a project. Some people … Continue Reading
You have a conversation about someone… what are you likely to do? Google… find out more about the person. So when someone hears YOUR name and Googles you what will they find? Your website bio? Is it up to date and does it speak to the type of work you are interested in doing? A … Continue Reading
