In Black & White

In Black & White

Common Sense Strategies for Growing Your Legal Practice

Category Archives: Branding and Positioning

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Speaking: 7 Key Strategies That Make A Difference

Posted in Branding and Positioning, Increasing Credibility, Increasing Visibility, Inspired Thought
Last week I made a speech about making a speech. I first asked the audience to raise their hands if they give speeches on a regular basis, how many do it occasionally, how many lead meetings, how many share their expertise with their colleagues and clients. As you can imagine more and more hands were … Continue Reading

Legal Business Development: What is Your Body Language Communicating?

Posted in Branding and Positioning, Building Relationships, Inspired Thought
We all know the lawyer who walks into a room and and owns it. There is no mistake that his body language is saying… “I’m in charge.” So, what if your body language isn’t as commanding… can you change it? Well, according to Harvard professor and researcher Amy Cuddy, the answer is… YES! And a pretty … Continue Reading

Legal Business Development: Delight Your Clients!

Posted in Branding and Positioning, Business Development, Increasing Credibility, Inspired Thought
Everyone has had an experience with someone who has given service that delights you. Someone who went beyond the call-of-duty. AND it is an experience that you remember, and often talk about over and over again. So I ask you… are you delighting your clients or are you simply going through the motions? Merrilyn Astin … Continue Reading

Legal Business Development: GCs Are Using Social Media to Hire Law Firms

Posted in Branding and Positioning, Building Relationships, Business Development
GCs are using social media to hire law firms. Could it be? The answer is YES according to John Cory, the founder of GreenTarget. The big takeaway is… blogs are a credible source of information, and Linkedin is a place to connect and create relationships. If you are focused on General Counsel, take the time … Continue Reading

Legal Business Development: Be Memorable

Posted in Branding and Positioning
Building a personal brand requires that people remember who you are… simple, right? Well, maybe not so simple. Inc. Magazine ran an article by Jessica Stillman… A Simple Trick For Being More Memorable. Stillman writes… Being memorable isn’t hard. But being memorable without seeming like a crackpot or a shameless self-promoter is trickier. Sure, showing up … Continue Reading

Legal Business Development: Your Personal Brand – Build it and They Will Come.

Posted in Branding and Positioning
Your personal brand… as Kevin O’Keefe, suggests… Will save you as a lawyer. Most lawyers can’t conceive of themselves as a brand. But, let me tell you… YOU already have a personal brand! And I guarantee… 99.9% never give it a thought. What does your personal brand represent to the world? Is it substantive? Why should you … Continue Reading

Legal Business Development: Your Website

Posted in Branding and Positioning
 I ran across a great blog post at Lawyerist… Checklist for Creating a Great Law Firm Website. They remind us that planning in advance is essential to a successful website. Lawyerist zeros in on some great points for small firms and solos… here are a few: Determine your market and define your unique selling proposition. I would … Continue Reading