Over on Attorney at Work there is an article entitled “Legal Marketing Ethics Pointers” that is a compilation of various posts by Will Hornsby, the ABA’s ethics guru. He basically points out that ethics rules might not be given the consideration they should in today’s Internet and social media marketplace. He covers emails, domain names,
May 2012
Legal Business Development: TRUST in Yourself!
This week I worked with a client that confessed that he was stressed to the MAX.
We tried to get to the bottom of what the stress was all about. Granted he has a lot to do… isn’t that part of being a lawyer? I suspect that will never change.
He is doing all the…
Legal Business Development: Pick Up The Phone!
The other day I received a phone call from a colleague I hadn’t talked to in a few years. We had a nice time getting caught up and at the end of the conversation he said… “Paula, thank you for picking up the phone.” I asked… What do you mean? He said, “NOBODY picks up…
Legal Business Development: What Does it Take for Someone to Hear You?
What does it take for someone to hear you? When you are developing business it takes a lot. How can a potential referral source send you business if he can’t remember your practice area? Most lawyers think you just have to tell someone the practice area you are in once and they will remember it……
Legal Business Development: A Firm With 100% Commitment To Contribute!
Imagine getting a firm of more than 60 lawyers in a room and seeing them all agree on something… anything! Even agreement on the weather would be tough, wouldn’t you say?
Well, this weekend I witnessed an agreement on something that certainly has more impact to their firm then the weather. It was a…
Public Speaking: Tips on Doing Well
One of the key ingredients for a successful speaking engagement is to be nervous as hell before you start. It does not mean you should be trembling in your shoes, but if you are not a little on edge, you will generally fall flat. At least that’s what happens to me. If I am very…
Legal Business Development: YOU Can Be More Interesting… Really!
Do you want to be more interesting? I am not talking about dazzling others with your brilliance… I am talking about being so fascinating that people WANT to listen. I think we could all use a dose of… interesting! Don’t you? Forbes Magazine ran an article by Jessica Hagy titled… How To Be More Interesting …
Legal Business Development: 7 Lessons Lawyers Can Learn From Hollywood Screenplays
Brian Clark, founder of Copyblogger wrote an article… 7 Timeless Business Lessons You Can Learn from Hollywood Screenplays, which gives a great way to think about how to build a law practice. Let’s take a look.
1. Hook – This is the element of a movie and a business that makes it unique. Your USP,
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Stop Wasting Time – Network Smartly
First, get over your fear of networking. How? Treat it as an opportunity to meet and get to know new friends. As I said in another post, don’t put pressure on yourself by thinking you have to come away with a new client every time. Just enjoy yourself!!
Okay, but that doesn’t mean you…
Legal Business Development: 10 Reasons to Move Forward
Is business development low on your priority list… you will get to it when you have time? My good friend Cordell Parvin posted on his blog… Key Client Development Point: Never Be Content, where he challenges his readers to push themselves and stay HUNGRY. It got me thinking… what makes us move forward on our…