At a presentation to lawyers and marketing people this week at the LMA Triad City Group, I was talking about best practices. I didn’t just suggest tips for those activities that work best IMHO, or planning action items around them, but pointing out that in my experience the biggest obstacle to lawyer business development
March 2012
Legal Business Development: 6 Ways To Ensure Conference Success!
Conferences! Do you get excited or do you dread them? Do you get business as a result or not so much? Do you identify goals in advance or do you wing it? Chances are… you are like some lawyers and the later is true… You dread them, you get no work and you have no…
Legal Business Development: Would You Give Up Sex For The Internet?
I bet you think I have LOST it! THE INTERNET? What would YOU give up to stay connected to the internet? The internet has profoundly changed our daily lives – just think about how you did business or conducted your personal affairs just a short ten years ago? Fast Company ran an article by…
Legal Business Development: Are You Converting Your Prospects?
Okay… you are doing all the business development initiatives and your phone is ringing. You are even getting the opportunity to have an initial consultation. But you are not converting your prospects into clients. WHY?
Most of my clients say they think it’s about money. I think chances are 80% of the time it…
Does Your Business Card Hurt You?
What does your business card say about you? That is the question posed by Ross Fishman on Ross’s Law Marketing Blog. You may not think that a small, simple thing like a business card is very important. In fact, you may not even give it a second thought. That is a big mistake.
Fishman…
Legal Project Management is for Real!
Lawyers have always done project management. They haven’t called it that nor done it in a systematic way. But if you’ve ever managed a legal matter (project) you have done project management, more so if you managed a team, worked within a budget, and on deadline. But, as I mentioned, it’s was likely done in…
Legal Business Development: 10 Ways to Tap Into Your Creativity
Okay…think about it. Are you creative? I would think that the majority of lawyers would say… "Not so much." Well… there is good news in the Wall Street Journal, in an article by Jonah Leher entitled How To Be Creative. Recent research shows that creativity is not a gene we are born with…
Legal Business Development: Focus… Will Get You Where You Want To Go!
What SHOULD you be doing? What COULD you be doing? Two very different questions, that is for sure.
Last week I ran across two blog posts that addressed the subject of focus. To be honest… I ran across them while my mind was wondering to some far off place. The reality? I was sitting in…
Thank You Notes: Is Handwritten or E-mail better?
A post on Thom Singer’s Some Assembly Required blog last Friday challenged in detail the assertion by Jessica Liebman in a post on Business Insider Blog that email “Thank You” notes after an interview are better than handwritten ones. Her reasoning is that the latter:
- Take too long to get there (and letters could get
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Legal Business Development: 10 Ways to Avoid Stupid!
Are you a lawyer who is an innovator?
A friend gave me a book… titled "Best Practices are Stupid… 40 Ways to Out-Innovate the Competition" by Stephen M. Shapiro. Intriguing title… right? It challenges conventional wisdom. And in some cases is a slap-up-side-the-head.
Here are some of Stephen’s tips… (I’m paraphrasing a bit.)…