Navigating the Turbulent Waters in an Evolving Legal Marketplace
Why do we do anything? We do it out of obligation. We do it because we should. We do it because we’re getting paid. Let’s face it how often do we do it because… we want to.
What would you do if it were more fun? Yes, more fun. Anything… say as simple as…
This is not another rant about how much I hate emails – unsolicited ones especially. Rant. Rant. Okay, I lied. It’s bad enough that the world is flooded with emails every day. The least you can do if you’re sending out eNewsletters or emails generally is to give them a chance of getting read before…
Travel… isn’t it great? Conferences. You get to travel, it’s a business expense, maybe you learn something and maybe you make some contacts. Does this describe your conference going experience? This week I was working with a client that is getting ready to go to a trade conference in Copenhagen. I have been to Copenhagen many…
The Tour de France… is it on your bucket list? Is cycling your passion? This weekend I had the awesome privilege to witness two friends of mine while they started to plan their trip to The Tour de France this July. First of all… their passion is cycling. When an opportunity presented itself they recognized…
Although a conflict kept me from this year’s Legal Marketing Association Conference, Attorney at Work provides some short but sweet tips, which were shared by other marketers, from various panels at the annual meeting. Specifically:
GC Panel: (shared by Cherie Olland)
“Lawyers seem to default to talking at GCs about the law firm’s…
I had lunch with a lawyer the other day and she was lamenting the fact that she has lost the fire in her belly. She said "I have no passion and creativity in me anymore… it’s GONE". I have to tell you that this comment made me so sad, because the thought of living without…
Lately I have been writing about finding a niche and a colleague of mine, Cordell Parvin, shared a story from one of the clients he coaches. He shared how Alison Rowe found her niche… when Cordell asked her what was she passionate about, she asked him not to laugh. Her passion is horses and…
When you respond to the question “What do you do?” don’t answer with “I’m am a lawyer” or “I practice law.” BOOOORRRing, not to mention a turnoff. If that is what you were thinking, it’s time to develop an elevator speech that is far more interesting. And I’ve addressed that topic in a couple of…
Last week I read a blog post by Seth Godin that has been on my mind for days. It’s sort of like that song you can’t get out of your head. Why? Well… first here is what Seth wrote…
"Dancing faster then ever, but why?
I just read a relentlessly snarky profile of the
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Many lawyers are reluctant to discuss money with clients upfront. I know when I practiced, it was a topic I would shy away from as much as possible. But, in this day and age, that is less of an option. Clients are more demanding regarding what they will be charged.
Bob Denney has an article…
