Legal Marketing: Be A Rebel.
Continuing on the subject of trust… let’s be honest: You can’t trust what you don’t see. And in the age of Facebook, Twitter and LinkedIn, face-to-face contact sets you apart and builds… yep, trust. Are you more likely to refer business to a LinkedIn contact or the person you had breakfast with last week? That’s what I thought. Building trust, trust enough to refer you potential clients, takes time and it doesn’t happen solely online. So this year start to think about how you can rebel. Go to an event. Schedule a lunch (via phone!). Take a colleague out for coffee. Then support those face-to-face meetings with your social media. Here’s a quick and interesting piece about how to do just that. (Hint: check out the comments.)
