Navigating the Turbulent Waters in an Evolving Legal Marketplace
Doing a little extra for clients can have big benefits. No brain surgery here. Simply provide clients with extra attention, help, education, and otherwise build on the existing relationship by value-added activities.
In a very succinct article by Stacy West Clark in a recent issue of The Legal Intelligencer, she lists “Twenty Things You Can…
How did you find your last real estate agent? I bet it was via a referral. Take a lesson.
Some of the greatest marketers I know are realtors. And when it comes to referrals? They’re masters. In fact, most established real estate agents work solely off referrals from past clients. Sure, the businesses may be…
It should. Any potential client is going to check you out before calling, whether on your web site or social media sites. If it is like a lot of bios, that may end your chances right there. Your bio should encourage not discourage inquiries from potential clients, the media, or conference planners.
So says Janet…
For the past two weeks we’ve explored the idea of trust and how to build that trust with clients, potential clients and colleagues. So once it’s there what comes next? You guessed it: referrals. But getting referrals isn’t as easy as doing a good job. You have to let people know that you want them&hellip…
You can’t replace face-to-face, but you sure can support it. Here’s what to consider this year.
On Tuesday I mentioned that 2011 should be your year to rebel against social media. But that doesn’t mean throw it away. It just means make smarter use of it. Meet someone at a lunch? Add them to your…
Last month I did a post on Facebook’s Business (actual name is Fan) page. I referred to a post by Tom O’Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile on the social media site. His thinking, as…
Continuing on the subject of trust… let’s be honest: You can’t trust what you don’t see. And in the age of Facebook, Twitter and LinkedIn, face-to-face contact sets you apart and builds… yep, trust. Are you more likely to refer business to a LinkedIn contact or the person you had breakfast with last week? That’s…
I’m not a big fan of advertising for most firms. That’s because there are so many other things a firm can do first to effectively gain clients, but haven’t tried enough of. So, until they’ve done other more effective things, i.e., face-to-face kinds of business development, advertising is a waste of money IMHO. And, it…
No one sells you to new clients better than existing ones. When you generate a culture of strong relationships you lay the groundwork for a word-of-mouth army.
As I mentioned on Tuesday, this year in marketing is looking to be about trust. But once you’ve built that trust it’s time to spread the word. Make…
Some of my colleagues around the country have provided some truly succinct tips to get you off to a good start with your business development efforts in 2011. You can read them at attorneyatwork.com. Here are a few I particularly like:
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