Law Marketing Ideas and Advice: Bios and the question of consistency
Whenever I begin working with a new firm, one of the biggest challenges my team and I tackle (once the branding and positioning has been determined) is collecting and refining the firm biographies. Inevitably all of them will be formatted differently, many will contain out of date information and none of the head shots will have been taken by the same photographer. Sound familiar? Organizing, updating and creating consistency with your firm bios is a project, but one that can reap true rewards for your entire firm. So how do you go about it? Check back Thursday and I’ll share some insight.
Question of the Week: Do your firm bios reflect a unity within your firm and your branding?
