Law Marketing Ideas and Advice: A Gap in Branding Strategy
In case you’ve been buried under briefings in your office for the past 10 days, last week The Gap introduced a new logo (click here to view it http://www.gap.com/). Though they rolled out the new design with little to no fanfare, it was promptly rejected by most (ok, almost all) viewers, clients, experts and bloggers. In fact, over the past week there have been countless articles about the changeover. So, does bad branding equal great PR? Maybe. But, in the end, they still have to live with the change and continue to explain themselves to their customers. If they can recognize them…
Question of the Week: Does new always mean better?
