Law Firm Branding: Outside the Law
Building on last week’s focus on The Gap and their new (and now scrapped) logo, I started thinking about how many marketing and business development lessons we can learn from companies that exist outside of our own industry. Because my focus is squarely on marketing on a daily basis, I have the advantage of pulling ideas and inspiration from everywhere…but not everyone has that mindset, and it’s a shame. In fact, sometimes looking at success stories from those outside the law arena can spark creative inspiration for your own firm…not to mention that people and industries that exist outside our work life but within our hobbies and interests (Sports? Music? Film?) can sometimes be even more relatable than other law firms.
Question of the Week: What other industries can you look to for marketing and business development inspiration?
As far as direct response marketing I would look to late night television infomercials. I think it was Dan Kennedy that said if you study the techniques of infomercials, that it would give you a first hand look at direct response marketing.