Law Marketing Ideas And Advice: Let's Talk Newsletters.
I’ve never been a big advocate of the newsletter when it comes to law firms (digital or paper). Why? Because in reality, most firms don’t have the time to truly focus on making it a useful marketing and business development tool. Instead, they simply throw together some content and send it out to their mailing list. The key to making your newsletter work is time and effort, and, when executed correctly, it can be a huge help in connecting with clients, encouraging referrals and sharing your knowledge and expertise. But before we go on…
Question of the week: Do you send out a newsletter?
