September 2010

Did I mention repetition?

This week we asked: Are your marketing ideas, efforts and materials separate entities or a united front?

1) Separate. – 12%

2) Unified. – 9%

3) Half and Half. – 79%

My Thoughts: Only just under 10% of you are convinced that your marketing efforts are working together to create a

That may be a bit strong. But not too far off for law firms that market to consumers vs. corporate firms. Tom O’Leary, a law firm internet marketing consultant, reports his clients are telling him that they are doing much better with Google Local Listings than with their web sites. In fact, some of his

Recently I’ve been working with a client whose company prides itself on the idea of being “seamless.” In their case it means bringing together various aspects and teams within a project, but in the world of marketing it can be just as powerful an idea. Many times we compartmentalize our marketing efforts: the brochure, the

There are obstacles to cross-selling that explains why law firms are so bad at it. But with the right kind of leadership and incentives, the obstacles can be overcome. It isn’t easy though. When I was an in-house legal marketer, I actually saw cross-selling work – maybe 1% of the time.

An article on Law360.com

It may seem strange, but translating your blog to video is much easier (and more sophisticated) than you think.

This week we asked: Would you use video to reach out to potential clients and colleagues?

1) Yes, it sounds like a great idea. – 71%

2) No, too much like a commercial. – 6%

3)

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