Ideas and Advice: What Does Value Mean To Your Law Firm?
These days we hear a lot about the idea of “value” but what exactly does it mean? Truthfully, it most likely means something different to every firm. That’s why I thought it was an interesting concept when I read that the firm of Drinker Biddle & Reath had split their client relations department and appointed a “Chief Value Officer,” (the other half of the department will be overseen by a traditional “Chief Marketing Officer”). What do I think of the position? We’ll get to that on Thursday. Until then I want you to ask yourself this…
Question of the week: Do you think you might need a Chief Value Officer?
