Ideas And Advice: The Evolution Of Legal Marketing
Let’s be honest, marketing strategy and theory changes from day-to-day and month-to-month. Though many ideas are evergreen (Repetition, Repetition, Repetition) smart marketers must be open-minded to changes in the industry—as well as other industries—and never be afraid to evolve and adapt. Case in point: many of the long-held beliefs of legal marketers have been challenged over the past decade, and lawyers and law firms are finding that the old ways of business development may not be the most effective. So what old school advice should we reconsider? Come back Thursday for my thoughts...
Question of the week: How long have you been following legal marketing trends and ideas?
