Ideas And Advice: Is Help Around The Corner?
For some of you, the help you need may be right in your backyard. Many firms (even small to mid-size firms) are hiring in-house marketing help these days in the form of a marketing or communications director. By bringing in a professional whose sole purpose is to market the firm—and the lawyers—firm leaders give a clear signal that business development is big business. But some lawyers are hesitant to use this resource, most of the time because they don’t know how. But before we get to that…
Question of the week: Is your firm dedicated to marketing?
