By this I don’t mean to put down technology and social media as ways to develop business, because we know they can and are effective at some level. But, it is still important to not forget those old fashion means of developing business that include face to face meetings, and my point of the day
February 2010
Legal Marketing: Who Do YOU Want To Target?
You can never be all things to all people. It’s important to recognize your target market and make THEM your focus.
This week we asked: My target market:
1. Is abundantly clear – 53%
2. Is somewhat clear – 47%
3. Is not clear to me at all – 0%
My Thoughts: It’s great…
Use a Secret Weapon for Your Next Presentation
A couple of years ago I had the opportunity to speak to a trial lawyers’ bar association. Not having a lot of experience on the plaintiffs’ side of marketing, I decided the best approach would be to get some insight into what the organization was hoping to learn about marketing. Accordingly, I asked my contact…
Personal Branding: Narrowing Your Market
Strong branding REQUIRES that you have a clear target market. In other words: any group, or individual (for that matter) that you need in order to succeed. Your homework for the week: Sit down and think about who YOU want to gain business from. It could be fortune 500’s, financial institutions, rocket scientists OR… other…
How Can You Stand Out From the Crowd? Do Unto Others
In good times and in bad, getting noticed is obviously a critical factor in developing business. But especially in these economic times, it is even more crucial to be doing the kinds of things that allows your firm to stand out from the crowd.
In a post entitled "Getting Noticed" my friend Thom Singer over…
Attorney Branding: What Do You Stand For?
From Martha Stewart to Alan Dershowitz, all successful marketers need a verbal identity to illustrate what they stand for and how they stand apart.
The question this week was: I can verbalize what sets me apart:
1. In one sentence – 0%
2. In one paragraph – 0%
3. In a somewhat rambling way –…
Law Firm Staff – An Untapped Marketing Resource
When I was in-house as the first marketing person in the mid-80’s, I had no staff to speak of – as in none, except for a great secretary I shared with a lawyer. You can imagine how much of her time I got. I quickly learned to utilize any staff person – librarian, copy room…
Attorney Branding: The VERBAL identity
This week we need to address the second step in defining your personal brand. The verbal identity. You’re not just a lawyer… you’re a specialist. It may be in criminal law, real estate law or immigration. How can you own a slice of your specialty? This is the time to verbalize the big idea that…
7 Mistakes PI (and Other) Lawyers Make When Marketing
A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison of the Personal Injury Lawyers Marketing and Managing Association (PILMMA)…
Attorney Branding: What’s your trademark?
Whether it’s bow ties, a bald head or a signature pin, never underestimate the power of your visual identity… it can make you memorable.
This week we asked:
I have a clear visual identity or trademark…
Yes 0%
No 50%
Maybe 50%
My Thoughts: So, no one is clear and we are…