January 2010

Those lawyers who are serious about marketing and business development need to throw away their iPhone and stop with that social media stuff, and get back to basics.

Okay, now that I have your attention, and before you “Baker Act” me (here in Florida people suspected of having mental problems can be incarcerated by the

If you don’t know, shame on you. The most important element in marketing and business development is assuring the most solid, close, concrete, rock-solid, meaningful, close up, personal, etc., etc. (you get the drift) client relationships possible. If that is NOT your main focus, double shame.

Yesterday’s (today’s is below) “marketing meditation” from my good

Last week we took a look at five important marketing materials. This week I want to discuss one in depth. Your website. These days nearly everyone has a website. Unfortunately, not everyone has a truly business development-driven website. Forget for a moment the possibilities of technology…we challenge firms to use their on-line presence

By regularly reevaluating even the simplest of marketing tools, you will make it easier to continually present a current visual representation of your firm.

This week we asked: When was the last time you evaluated your marketing materials?

1. … within the last 6 months. 15%

2. … within the last year. 37%

3. …

There are many who say when it comes to speeches, as for a lot of things in life, less is more. I’m not sure whether that’s based on lousy speeches, or by keeping it short, it’s easier to get your point(s) across more effectively.

Whatever is the case I think brief is better when my

Everyone knows today that it is a buyers’ market when it comes to legal services. One only has to pay attention to the surveys reporting  that clients are dropping law firms that no longer meet their needs in terms of responsiveness, costs, communications, and otherwise fail to meet their expectations.

I ran across an article

A firm name is a sensitive subject, but ultimately your first opportunity to create a lasting impression.

This week we asked: How many partner names are in your logo?

1. One name – 17%

2. Two names – 32%

3. Three names – 15%

4. Four or more names – 36%

My Thoughts: Kudos to those brave souls