What do you want? Yes, that’s a pretty big question for lawyers since most would start by explaining… “That depends…” I think Forbes contributor, Bruce Kasanoff who ghostwrites articles for entrepreneurs, and speaks about bringing out talent in others has a great bit of advice. Kasanoff explains…
To paraphrase a bit, a professional recently wrote me to say that he was capable of being a VP, but that he was happy in his job, but he didn’t do such a good job of representing himself, but he was proud of his accomplishments, but he thought he should probably improve his skills, and what did I think?
I think he should have written: can you help me become a VP this year?
To get what you want, you have to be coherent, both inside and out.
This means you have to be clear, simple and focused in how you communicate with others. It also means you have to be clear, simple and focused in how you think. If one day you want to be VP, and the next you aren’t sure that you want to work harder or travel more, then you will never be a VP.
Perhaps you don’t want to be a VP. That’s ok— but to get what you want, you need to know what you want.
Once you decide, stick with it.
Wake up every day with your goal in mind. Simplify your language so that you can hold your goal in your mind and be prepared to share it with others. Be ready to deliver your elevator pitch whenever appropriate.
Your elevator pitch is what you will say to whomever has the potential to help you get what you want: a colleague, friend, neighbor or potential employer.
You need to make it easy for other people to help you. 60% of the people I meet do not do this. Instead, they share a sort of “stream of consciousness” slice of their feelings, emotions, experiences and ideas. I’m often left wondering whether the other person wants to be a magician or a doctor. In a perfect world, I would have days and days to get to know what’s in that person’s heart. But in the real world, I may only have a few minutes.
Just the other day, a young man wrote to say he actually wanted to be a doctor, but that he had been sidelined by financial and personal issues. He seemed more focused on those problems than on his goal of being a doctor. That’s understandable, but if your goal is to be a doctor, focus all your energies on that goal, so that any problems or obstacles pale in comparison.
I know this may sound trite, but that is how successful people operate. They know what they want, and they focus on that goal. The goal grows and grows until it block out most other things. They see the result in their mind, so clearly that they can describe it in powerful terms to others. At that point, it becomes exceptionally easy for other people to help. Why? Partially because they understand the goal, but also because it is human nature to want to join a winning team. When we sense that a person has fire in her belly and is destined to succeed, we want to help her out.
Lawyers… take note that focusing on why you can’t do something, and focusing on the obstacles, doesn’t really get you where you want to go. Be clear and focus on your goal with blinders on and don’t let the naysayers rain on your parade. It’s your career and your life, stay in the driver’s seat!
If you would like help figuring out what you truly want, drop me an email.Posted in Branding and Positioning, Inspired Thought